Disability and media coverage in Kenya
July 24, 2008 George Kasera No CommentsReporting on disability plays a crucial role for the inclusion of disability issues in the development agenda and in the society. Proper communication is needed to raise awareness on disability, which is too often perceived as merely a health issue, approached with denial, stigma and basically unknown to the public at large. Communication campaigns are the basis of educating people on disability prevention and encouraging, acceptance of disability as part of the diversity of human condition.
In Kenya, People with disability are often excluded in the development agenda due to lack of proper communication formats and channels. Additionally, proper use of language and culturally acceptable terminologies is a necessary prerequisite if persons with disability are to be included in the information agenda.
Current facts about the impact of exclusion prejudice and discrimination on people with disability have serious effects on their families, caregivers, friends and communities. These and many other issues can be made available in discussion and campaigns through the existing mass media instruments. There is clear indications that there is an urgent need to fund media campaigns on gender and disability which first target journalists themselves, then to the champions of the disability issues and finally through a combination of both groups. It calls for proper structures to be put in place to allow for closer networking among journalists and the people in the disability world. There is demand for formation of a strong, effective, efficient and focused network between the stakeholders in disability and members of the fourth estate. It would be prudent to work with existing networks (disabled persons organization, gender activities and media organization) which can be useful in fostering the ideals of such a thematic approach.
Many reports done in the resent past vouches for a paradigm shift from reliance on experienced journalists to young and upcoming cadre of journalists who can be impressed upon from their early age in the profession to embrace and report internationally the disability issues throughout their career. This, it is hoped, will dismantle the current apathy displayed by the current crop of journalists. This can not come overnight and therefore it calls for proper planning, patience and intensive and sustained training aimed at changing the attitude of journalists on disability.
In a nutshell, for journalists to communicate disability issues more effectively here in Kenya and abroad, there is need to develop their capacities, have a reliable and sustained information flow targeting them as well as a provision of resources.
George Kasera




